🌸 Bloom
The Briefing
Overview: Bloom is a local flower shop known for its exquisite, hand-picked floral arrangements. Located in the heart of the community, Bloom has become a go-to destination for fresh flowers, bouquets, and special event arrangements. The shop is committed to sustainability, sourcing flowers from local growers and using eco-friendly packaging. The owners are passionate about flowers and want their brand to reflect their expertise and love for floral design.
Objective:
- New Branding: Create a memorable and fresh visual identity that communicates Bloom’s values of beauty, sustainability, and community. The branding should convey Bloom as approachable yet elegant.
Target Audience: Primarily women, aged 25-45, with a middle to upper-middle income who value aesthetics, sustainability, and supporting local businesses.
Tone & Aesthetic:
- Tone: Warm, welcoming, and vibrant with a hint of elegance.
- Aesthetic: Clean and modern with a natural, organic feel. Think soft pastel colors with vibrant floral accents. The design should convey freshness and craftsmanship.
Deliverables:
- Logo Design: A versatile logo suite that works across multiple platforms (print, digital, packaging). Consideration for different logo variations such as primary, secondary, and icon versions.
- Other brand collaterals (*optional)
References
Submission requirements
This month, we’re presenting you with the Bloom Branding Challenge!
Show us your best design. Use some of the latest design tools and practices and your personal design preferences.
Please, just make sure that:
- Upload at least 1 Thumbnail (You can upload extra 3 images to the gallery but it’s optional)
- Make sure your files do not exceed 3Mb, we only allow jpg, png, webp and gif files.
- Your submission is related to and created for the Bloom Branding Challenge, it’s unique and your own.
- You only make one submission per challenge.
Every submission will be checked by our team and go through the approval process.
Prize & Deadline
Each participant will be awarded:
- 50 points for participating
- A “Challenger” Badge
The top 3 participants with the most votes will be awarded:
- 1st Place : $50 USD + 100 points + a “Champion” badge
- 2nd Place : $15 USD + 50 points + a “Silver Medalist” badge
- 3rd Place : $5 USD + 20 points + a “Bronze Medalist” badge
The winner will have their best work featured on the SQUAR discovery page and in our monthly newsletter.
Submissions Open: September 1 → September 30
Voting: October 1 → October 31
Winner announced: November 1
