🌙 Stratus Sleepwear

A premium sleepwear brand redefining nighttime luxury. Tailor an elegant and sophisticated brand image and elevate the sleep experience through thoughtful design choices, emphasizing comfort, and premium materials.
Stratus Sleepwear

The Briefing

Company Description:

Stratus is an upcoming premium sleepwear brand that aims to redefine the concept of luxury and comfort in nighttime apparel. The brand’s vision is to create a sophisticated and stylish sleepwear line that not only promotes restful sleep but also elevates the overall sleeping experience. Stratus seeks a comprehensive branding strategy that resonates with its target audience, communicates its commitment to quality, and establishes a strong visual identity in the competitive sleepwear market.

Target Audience:

Stratus caters to individuals who prioritize quality sleep, value luxurious experiences, and appreciate the importance of self-care. The primary target audience includes both men and women aged 25-45 with disposable income, seeking a blend of comfort and elegance in their sleepwear choices.

Brand Personality:

  • Elegant
  • Sophisticated
  • Comfortable
  • Modern
  • Relaxing
  • Exclusive

Visual Identity:

  • Color Palette: Explore calming and muted tones such as soft blues, grays, and whites to evoke a sense of tranquility.
  • Typography: Choose elegant and modern fonts that reflect sophistication and readability.
  • Logo: Develop a distinctive logo that captures the essence of clouds or stratus formations, symbolizing comfort and a dream-like sleep experience.

Deliverables:

  1. Logo and Brand Assets: Deliver a finalized logo and associated assets in various formats for versatile application.
  2. Packaging Design: Present mockups for Stratus’ sleepwear packaging. (*Optional)
  3. Website Design: Develop a landing page design mockups for Stratus’ official website, ensuring a seamless and visually appealing online presence. (*Optional)

References

Submittion requirements

This month, we’re presenting you with the Stratus Branding Challenge!

Show us your best design. Use some of the latest design tools and practices and your personal design preferences.

Please, just make sure that:

  • Upload at least 1 Thumbnail (You can upload extra 4 images to the gallery but it’s optional)
  • Make sure your files do not exceed 3Mb, we only allow jpg, png, webp and gif files.
  • Your submission is related to and created for the Stratus Branding Challenge, it’s unique and your own.
  • You only make one submission per challenge.

Every submission will be checked by our team and go through the approval process.

Prize & Deadline

Each participant will be awarded:

  • 50 points for participating
  • A “Challenger” Badge

The top 3 participants with more votes will be awarded:

  • 1st Place : $50 USD + 100 points + a “Champion” badge
  • 2nd Place : $15 USD + 50 points + a “Silver Medalist” badge
  • 3rd Place : $5 USD + 20 points + a “Bronze Medalist” badge

The winner will have their best work featured in the SQUAR discovery page and in our monthly newsletter.

Submissions Open: February 5 → March 3
Voting: March 4 → March 31
Winner announced: April 1

🚫 Challenge Submissions Closed

Vote on your Favorites

Stratus Sleepwear Cloud
Jessica Sanders
Description
A cloud logo to feel like you sleep in the clouds
Jessica Sanders
Stratus – Bloom Collection
Tiago Rosado
Description
I was inspired by nature to create this elegant and branding with a flower collection
Tiago Rosado
Stratus Brand Identity Design concept
Evans Ochuka
Description
Stratus Sleepwear: Elevating bedtime luxury with premium comfort and style.
Evans Ochuka
Stratus Cloud
James Black
Description
I went with the hand writing concept and the cloud theme to make reference to the stratus name
James Black
Stratus Sleepwear Brand Identity Design
Akanni Daniel
Description
I made a brand identity design for a sleepwear apparel brand
Akanni Daniel
Stratus/Stratum
Mercy Mwangi
Description
Stratum is a sleepwear brand that values luxury and comfort
Mercy Mwangi
STRATUS SLEEPWEAR
An Nguyễn
Description
This is my first time participating in a design contest. After studying the brief provided by the organizers, I stylized the horizontal letter “S” to resemble a cloud and used thick and thin strokes to make the logo look luxurious. Hope you enjoy it!
An Nguyễn
Stratus sleepwear
Hamida Moti
Description
Logo with sleepwear items, packaging designs & website design.
Hamida Moti
Stratus Sleepwear Branding
Belema Alvin Shonibare
Description
Sleep with elegance and comfort with Stratus Sleepwear.
Belema Alvin Shonibare

Final Results

STRATUS SLEEPWEAR
An Nguyễn
Description
This is my first time participating in a design contest. After studying the brief provided by the organizers, I stylized the horizontal letter “S” to resemble a cloud and used thick and thin strokes to make the logo look luxurious. Hope you enjoy it!
An Nguyễn
Stratus – Bloom Collection
Tiago Rosado
Description
I was inspired by nature to create this elegant and branding with a flower collection
Tiago Rosado
Stratus Brand Identity Design concept
Evans Ochuka
Description
Stratus Sleepwear: Elevating bedtime luxury with premium comfort and style.
Evans Ochuka
Stratus Sleepwear Brand Identity Design
Akanni Daniel
Description
I made a brand identity design for a sleepwear apparel brand
Akanni Daniel
Stratus Sleepwear Branding
Belema Alvin Shonibare
Description
Sleep with elegance and comfort with Stratus Sleepwear.
Belema Alvin Shonibare
Stratus/Stratum
Mercy Mwangi
Description
Stratum is a sleepwear brand that values luxury and comfort
Mercy Mwangi
Stratus sleepwear
Hamida Moti
Description
Logo with sleepwear items, packaging designs & website design.
Hamida Moti
Stratus Sleepwear Cloud
Jessica Sanders
Description
A cloud logo to feel like you sleep in the clouds
Jessica Sanders
Stratus Cloud
James Black
Description
I went with the hand writing concept and the cloud theme to make reference to the stratus name
James Black